Wednesday, May 15, 2013

CALCMENU: The Secret to Recipe Consistency



Consistency. One cannot overemphasize the need for consistency in the single most important asset in the food industry— recipes. As the key channel to consumers, recipes must be consistent not only in ingredients and keywords but also in template and format across all brands and markets so as to maintain a standardized quality that is in line with the reputation of the company. In fact, there exists an emerging need for multinational consumer goods companies to have a centralized recipe management database which will be of aid in making their recipe information freely and universally available to consumers. This is where EGS CALCMENU, one of the world leaders in foodservice software development, comes into play.

Leading multinationals have sought professional help from EGS Enggist and Grandjean Software SA vis-à-vis their global recipe management concerns. Fusing technology with culinary expertise, EGS has been the go-to company of over a million of satisfied users and approximately 50,000 chefs from all over the globe when it comes to standardization of foodservice, food production, recipe website marketing, and brand management of the foodservice industries. The most popular solution to date, CALCMENU Web, the recipe management software developed by EGS, particularly caters to the needs of consumer brands multinationals pertinent to issues with managing, collating and globalizing recipe data.

CALCMENU Web is ideal for companies with multiple locations. With CALCMENU, recipes are centralized on one server, ensuring standardization and consistency in quality— which companies may now use as a tool for marketing products to their consumers. Another benefit brought about by CALCMENU Web is content curation, defined as amassing content and delivering it in an organized fashion, which is a marketing staple nowadays for companies with a successful online presence. This paves way for making recipe syndication to mobile applications and social networking sites achievable. With CALCMENU Web, creating and maintaining consumer sites can be done efficiently and effectively.

Aside from advanced brand website management, CALCMENU Web leads to optimized operations at minimum costs, with a reduction in management costs by approximately 15%. Some of the amazing key features of CALCMENU Web include automatic recipe costing and nutrient value calculation, multiple versions of recipes for comparisons, recipe resizing for different numbers of servings, translation of languages and characters as recipes are localized with appropriate currency applicable, imposed costs and nutrients, and suggested selling price automatically based on targeted food cost % or profit margin.

Truly with CALCMENU Web, recipes are stored, organized and presented in the most palatable of forms.

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