Consistency. One cannot overemphasize the need for
consistency in the single most important asset in the food industry— recipes. As the key channel to
consumers, recipes must be consistent not only in ingredients and keywords but
also in template and format across all brands and markets so as to maintain a
standardized quality that is in line with the reputation of the company. In
fact, there exists an emerging need for multinational consumer goods companies
to have a centralized recipe management database which will be of aid in making
their recipe information freely and universally available to consumers. This is
where EGS CALCMENU, one of the world leaders in foodservice software
development, comes into play.
Leading
multinationals have sought professional help from EGS Enggist and Grandjean
Software SA vis-à-vis their global recipe management concerns. Fusing
technology with culinary expertise, EGS has been the go-to company of over a
million of satisfied users and approximately 50,000 chefs from all over the
globe when it comes to standardization of foodservice, food production, recipe
website marketing, and brand management of the foodservice industries. The most
popular solution to date, CALCMENU Web, the recipe management software
developed by EGS, particularly caters to the needs of consumer brands
multinationals pertinent to issues with managing, collating and globalizing
recipe data.
CALCMENU
Web is ideal for companies with multiple locations. With CALCMENU, recipes are
centralized on one server, ensuring standardization and consistency in quality—
which companies may now use as a tool for marketing products to their
consumers. Another benefit brought about by CALCMENU Web is content curation,
defined as amassing
content and delivering it in an organized fashion, which is a marketing
staple nowadays for companies with a successful online presence. This paves way
for making recipe syndication to mobile applications and social
networking sites achievable. With
CALCMENU Web, creating and maintaining consumer sites can be done efficiently
and effectively.
Aside
from advanced brand website management, CALCMENU Web leads to optimized
operations at minimum costs, with a reduction in management costs by
approximately 15%. Some of the amazing key features of CALCMENU Web include
automatic recipe costing and nutrient value calculation, multiple versions of
recipes for comparisons, recipe
resizing for different numbers of servings, translation of languages and
characters as recipes are localized with appropriate currency applicable,
imposed costs and nutrients, and suggested selling price automatically based on
targeted food cost % or profit margin.
Truly
with CALCMENU Web, recipes are stored, organized and presented
in the most palatable of forms.
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