Restaurant menus may easily be dismissed as a mere list of food selections until one takes a look at the true power it holds in making or breaking the success of any restaurant business. The menu directly reflects your restaurant’s personality and concept, and is a major factor in its profitability. It is actually the strongest and most consistent internal-marketing tool your restaurant employs. The menu is the only advertising material for your restaurant that you can be a 100% sure will be read by the guest and will directly influence them on their food choices, as well as the amount of money that will be spent. Thus, aside from remarkable dishes and ambiance, a well-designed and well-engineered menu should also be on top of a restaurant’s priority list. Treat the menu as if your entire food business depends on it because it really does! Ample planning and research on customer demographics and pyschographics should be done as they directly influence
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