Skip to main content

Food Brand Marketing using Recipe Websites

Why they Work and How

Recipe content is the single most important aspect of our food brands / and forms a key channel to consumers…” - Top clientele of Recipe Management Software global experts Enggist and Grandjean Software SA

When consumers search for Recipes on brand websites, they are instantly drawn to buy the brands used if the recipe is interesting. This is an important goal for consumer brands companies to maintain a strong brand identity and build their corporate image to a particular market.

However,/ with their recipes in different places,/ regions,/ formats,/ done by different chefs and authors, / companies worry about not having good recipes / available for their target markets, / and thus / losing on the opportunity to advertise their brands / with this potent medium. //

The Challenge: / No standardization, / no consistency in how recipes are written, resulting to a disordered recipe management system.//

The Solution: / What CALCMENU does / is help companies fix all the messy recipes / within the software, / and even help migrate old data/ from existing systems. / This results to improved recipes as approved by the key users / before publishing to recipe or brand websites.//

The backend can be difficult/ and tedious to work on, / because this may mean years of work / by different chefs and authors/ from various locations / around the world, / but CALCMENU makes the work easy, / fast, / and even more convenient! //

CALCMENU /as created by Enggist and Grandjean Software SA, / includes a great deal of features such as: / Recipe Standardization, / Accurate Pricing Strategies, / Automatic Cost and Nutrient Calculation, / Automatic Unit Conversion, / Allergen Management, / Brand and Product Marketing, / Multicurrency and Multilingual Versatility, / Composition and Label Management, / Mobile Application, / Facebook Integration, / and a whole lot more/ designed for the foodservice industry. / It is also highly scalable and flexible in many ways, / allowing business growth and greater operational efficiencies. //

You can also take full advantage / of your collaboration with EGS / through services like: /
Recipe Syndication / – make your recipes available to multiple websites, mobile applications, and social networking sites. /
Hosting / – CALCMENU can be hosted on your server / or on EGS server (through Amazon AWS/RDS). /
Security / - allow full security with regular penetration tests and other procedures. /
Training / – maximize learning and user productivity ONLINE or ON-SITE. /
Support / – provide 24/7 customer service to end-users worldwide. /
Customization /– add extra features, / link to existing systems, / and others suitable for your specifications. /

Be on top of competitors / and other product lines. / Gain a competitive edge with CALCMENU. //

EGS CALCMENU / is one of the world leaders in providing foodservice software solutions / in Europe, / U.S.A., / Asia, / and the rest of the world. // 


For more information, / visit www.calcmenu.com, / like us on Facebook: and follow us on Twitter

Comments

Popular posts from this blog

Kitchen software management for Nursing and Retirement Homes: EGS CALCMENU Web Care Hospitals and nursing homes gain more with these benefits by creating meals best suited to the particular condition of the patients. With a dedicated, central organization that decides assigned meal plans for different branches, the risk of inaccuracies is eliminated. Food and patient safety Nutritional content is the cornerstone of the patient's health and well-being There are specifics that need to be strictly followed when providing food services for patients and individuals with special needs. In such, it is a task that needs an extensive amount of time and effort to provide for hospitals, nursing homes and other similar institutions that provide care for clients with different needs. A study conducted in Brazil states that hospital nutrition present inadequacies saying that 45.5% of patients lose their weight in the first three days of their stay. Researchers attribute this
Allergens, Nutrients and the importance of Label Information Shrimps, nuts, and eggs. These are but a few food items that could really trigger an itch and for some, even death. However, these food items are often what makes recipes unique and tasteful. Allergens are often included to ingredients that make culinary masterpieces what they are. Allergens are generally defined as any number of materials (food or chemicals) that produce an abnormally vigorous immunity response to the body resulting to hypersensitive reaction. It’s like introducing something really strange to your body and it starts to defend itself because it is unable to identify it as a food product. What EU authorities say Food allergens are often a topic of concern for most foodservice establishments that serve various menus for different sets of customers. This is why allergen information is critical to both foodservice providers as well as consumers not only for health but also for p